Liquid Death ‘apologizes’ for ‘second failed attempt’ to work with celebrity superhero The Deep

Liquid Loss of life has issued an “apology” on LinkedIn because of the conduct of its fictional spokesperson The Deep from Amazon Prime’s The Boys.

In a brand new tongue-in-cheek marketing campaign for Liquid Loss of life’s flavored glowing water with agave, The Deep seeks to show children in regards to the well being dangers posed by sugary drinks because the model’s well being and wellness ambassador. To get his message throughout, he forces youngsters to drink cups of sugar and breathe in his second-hand cigarette smoke in a classroom.

“Some research present that overconsumption of sugary drinks can truly trigger erectile dysfunction,” The Deep says to his younger viewers. When one baby asks what that’s, he replies, “I truthfully don’t know,” earlier than providing the digital camera a wink.

The Deep is a spoof of DC’s Aquaman. In The Boys, The Deep, performed by actor Chace Crawford, speaks with sea-based creatures and may breathe underwater, which might make him the proper spokesperson for Liquid Loss of life if it wasn’t for his dim-wittedness that usually turns him into the laughingstock of The Boys.

Liquid Loss of life’s VP of artistic Andy Pearson issued a “public apology” on LinkedIn Tuesday explaining that the model’s current spot is its “second failed try” to work with The Deep. 

Pearson famous that Liquid Loss of life “fired” him from his function as its chief sustainability affiliate in 2021 after he was featured in a PSA burning a big pile of plastic on a seashore subsequent to youngsters whereas extolling the sustainability of the model’s aluminum cans.

Pearson went on to say that Vought Worldwide, the fictional world conglomerate that manages the lives and careers of the superheroes in The Boys, “not too long ago satisfied us to offer him a second probability as a well being and wellness ambassador for the model.” 

Nevertheless, Pearson added that after The Deep inadvertently uncovered harmless youngsters to cigarettes and second-hand smoke in his newest video, the corporate needed to let folks know that Liquid Loss of life “would NEVER condone handing out tobacco merchandise to minors. And efficient instantly, we’ve got now terminated our relationship with The Deep for good.”

Pearson ended his notice with a promotion for the Season 4 premiere of The Boys June 13 on Prime Video.

Liquid Loss of life has labored with companies together with Celebration Land and Humanaut, the place CEO Mike Cessario beforehand labored. Moxie Communications Group serves as Liquid Loss of life’s PR company of report.

This story first appeared on PRWeek U.S.

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